The Competition

Hey dolls,

Surprise, surprise!

There is about 20 (not exact number) google pages filled with various different blogs that have the same goal as I do; to showcase different recipes and anecdotes that revolve around food. They ultimately pool together to become both my competition and my resources. This everlasting list of references begs one to think about the process of blogging in itself. When one can be inundated with a register of copious web pages with the click of a button that have stability, an avid following and much more relevant posts to one’s interests it get’s one thinking,

“Why would any one choose mine?”

In light of this question I decided to have a look at what I’m up against and to ignite some inspiration as a new entrant to the blogosphere. Here are the pros of a few foodie blogs I found.

One of the first blog’s I stumbled across was ‘bittersweet,’ created by an 18 year old young vegan woman. The pros;

  • Relatable
  • Recipe creator
  • Photographer
  • Recipe book author
  • Vegan. It appeals to a niche market

Hannah Kaminsky knows what she’s talking about being a vegan herself and she is clearly popular with a few of her own cookbooks having been published. Another of her definite appeals would have to be her age. It shows that you don’t have to be a mum or a chef to create your own food style and recipes.

“I don’t use egg replacer for most things just because I see it as a whole new craft, I’m not replacing things, I’m not taking them out, I’m just creating something from scratch.”
– Hannah Kaminsky

‘Bake or break’ was another blog that stood out. Established for a few years it’s byline describes itself as, “the adventures of an amateur baker.” The pros;

  • Demonstrates trial and error
  • Well established with an avid following
  • Inspiration comes from family
  • Sentimental connection to cooking
  • Focusses on baking (niche market)

Once again, ‘bake or break,’ has a specific target market focussing only on baking. Her relation between family and cooking is especially evident with her blog posts which I think creates a special connection with her audience.

The premise of ‘101 cookbooks’ is an ideal example of the digital age we live in. Heidi Swanson, the author, describes what started her blog saying, “When you own over 100 cookbooks, it is time to stop buying, and start cooking. This site chronicles a cookbook collection, one recipe at a time.”

  • Established in 2003
  • Open journal
  • Easy to read
  • Various recipes
  • Reads like an unlimited recipe book

It encapsulates the ideal that in today’s age when you no longer have room for the physical written word, there is always room in the cyber world.

From my competition it is easy to deduce that for me to create a food blog of success I need a few basic things:

  • A love for food and recipes
  • A possible niche
  • A desire to write
  • An exploration of something new

Hopefully I can be just as good as these guys!

Lady Jayy. xo